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Linen or Silk? We thought that decision was about as controversial as it got when it came to baby slings. This past week, however, an advertisement for Motrin has sent the blogosphere spinning. Why? For, among other things, suggesting that using a baby carrier might not be comfortable.


Here at Sakura Bloom, we obviously disagree. We pride ourselves on making baby carriers that are comfortable for mom, dad, and baby. We’re not sure what carrier the folks at Motrin were using, but want to assure them that there are many comfortable baby carriers available these days. In addition to our ring slings, there are lots of comfortable carriers available in a range of styles: pouches, mei tais, wraps, soft structured carriers, and more.

If you’re using a baby carrier and not finding it comfortable, then ask for help. One great resource is The Babywearer website which has detailed information on how to choose and use a baby carrier, including active discussion forums with members from around the world.

Babywearing International is also a wonderful resource, and they publicly posted their response to Motrin on their site as well as a detailed analysis of the ad.

For their part, Motrin has pulled the ad and issued an apology, for which we say Bravo. In the future, should anyone at Motrin need a sling for research before launching a new mom-focused ad campaign, we’d be happy to send one that we know you will find comfortable.

In the midst of all this, though, let’s not forget what’s most important: snuggling with your children… or out of a sling.

Live in or near Ottawa? Then you simply must get yourself to Milkface Nursingwear in Westboro for the best baby slings and nursing clothing around! Over in BC or up in Newfoundland? No problem. Milkface is also an online store with some wonderful products for new mothers.

Boob nursing shirts from Sweden. Breastfeeding information and support.

Sakura Bloom baby slings including the new Hana Collection. Sling loan programs. Babywearing workshops and playgroups.

Canadian-made (and gorgeously packaged) Substance bodycare products: mineral soak, herbal sitz bath, baby body foam and more.

Milkface is an amazing resource for mothers everywhere, whether you live down the street or on the other side of the world!

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